At this point, we’re all pretty familiar with how companies build hype for their upcoming releases. The images, the posters, and finally the trailers that all hit us about six months before the film actually comes out in theaters so that we can all [...]
It’s been a good year for in-universe promotional campaigns so far, but The Martian‘s has really raised the bar, utilizing an impressive amount of original material to craft a pretty compelling look at the film’s world.
You may — or may not — remember the Charlie Charlie Challenge that has been making the rounds recently via social media? It’s an ominous contact-the-dead style game in the same vein as the Ouija board — the biggest difference being [...]