Posts Tagged ‘Viral Marketing’

At this point, we’re all pretty familiar with how companies build hype for their upcoming releases. The images, the posters, and finally the trailers that all hit us about six months before the film actually comes out in theaters so that we can all [...]

It’s been a good year for in-universe promotional campaigns so far, but The Martian‘s has really raised the bar, utilizing an impressive amount of original material to craft a pretty compelling look at the film’s world.

Ant-Man is out tonight, and that means its promotional campaign is just about wrapping up. 

Another faux-news broadcast from WHiH is setting the stage for the next two Marvel Cinematic Universe entries.

A short viral teaser for Ant-Man has emerged online, featuring some very

You may — or may not — remember the Charlie Charlie Challenge that has been making the rounds recently via social media? It’s an ominous contact-the-dead style game in the same vein as the Ouija board — the biggest difference being [...]

Square Enix has revealed its latest project, and it is weird.