Viral Marketing
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Movies
Opinion: Stop Watching the Trailers!
At this point, we’re all pretty familiar with how companies build hype for their upcoming releases. The images, the posters,…
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Movies
Let’s Dig Into The Martian’s Impressive In-Universe Viral Campaign
It’s been a good year for in-universe promotional campaigns so far, but The Martian‘s has really raised the bar, utilizing an impressive…
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MCU
Ant-Man: Two Final Viral Videos Lead Us Straight Into the Movie
Ant-Man is out tonight, and that means its promotional campaign is just about wrapping up. As part of said promotion,…
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MCU
Another MCU News Clip Sets Up Civil War and Ant-Man
Another faux-news broadcast from WHiH is setting the stage for the next two Marvel Cinematic Universe entries. In the new…
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MCU
Ant-Man’s Viral Promotion Begins with a News Clip Connecting it to the MCU
A short viral teaser for Ant-Man has emerged online, featuring some very There’s obviously not a lot to dissect there (here’s hoping…
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Gaming
![What the Heck is Square Enix's Can't Kill Progress? [Updated]](https://i0.wp.com/overmental.com/wp-content/uploads/2015/04/project-ckp.jpg?resize=390%2C220&ssl=1)
What the Heck is Square Enix’s Can’t Kill Progress? [Updated]
Square Enix has revealed its latest project, and it is weird. Earlier this morning, the company was tweeting teases of an…
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