New England Brewery Creating H.P. Lovecraft Beer Series

If you like your beer with a side of weird fiction, then these brewers have just the thing for you.

New England brewery Narragansett is celebrating its 125th anniversary by creating a line of H.P. Lovecraft-inspired beers (Lovecraft’s birthday falls in the same year as the brewery’s founding).

Who’s H.P. Lovecraft?

Lovecraft was an American author who pioneered a style of horror fiction that dealt with “cosmic horror,” this idea that there are timeless, ageless entities in our universe so beyond mortal comprehension that just encountering their presence breaks our puny human minds. Cheery stuff.

If you’re not familiar with the name, you’ve probably at least heard of his most famous creation: Cthulhu (that’s usually pronounced kÉ™-THOO-loo, if you care).

So what’s this beer all about?

The first beer in the series is called the Lovecraft Honey Ale, which may be the first time that Lovecraft’s name has ever been associated with “honey.”

The recipe is being described as a “space mead consumed by a winged creature” from the Lovecraft story, The Festival. More specifically, it’s a hop-forward ale with Summit and El Dorado hops, honey, and a blend of five varieties of malt (including honey malt). It clocks in at a respectable 7% ABV.

The second Lovecraft-inspired beer will be the “Innsmouth Old Ale,” inspired of course by the story The Shadow Over Innsmouth. Two more are coming after that, but Narragansett hasn’t revealed them yet.

Is the bottle cool?

Yes sir, the label was created by graphic designer A.J. Paglia:


When can I put them in my mouth hole?

The Honey Ale will be out later this month on January 19, with the Old Ale following in April. Imminent madness will likely follow.

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