Valve Allowing Game Devs to Schedule Their Own Sales

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Valve has confirmed a new Steamworks tool that will allow game developers to manually set discounts on their titles. Previously, devs had to coordinate with Valve to participate in sales events, such as the infamous seasonal sales. Now they will have more control over when discounts happen, how much their games will cost, and presumably, how much lighter our wallets will be getting.

“This new Steamworks tool allows developers to configure discounts for their own products, on their own schedules,”  Valve’s vice president of marketing Doug Lombardi revealed to Polygon. “They can define custom sale periods or opt in to regularly scheduled sales. This will enable developers to better coordinate their promotions with events, announcements, or major updates they are planning for their products.”

Devs will be able to schedule sales two months in advance, opt into week-long details and other promotions, and can set them to last for up to two weeks.

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